St. Petersburg, FL
iSOCRATES is the leading end-to-end provider of Programmatic Resource Planning and Execution serving publishers, marketers, agencies and their suppliers. iSOCRATES has three lines of business: Strategic and Operations Consulting, Managed Service Platforms and Business Process Outsourcing. The company is owned by its employees and is headquartered in Saint Petersburg, Florida, U.S.A. with its global delivery center in Mysuru, Karnataka, India. iSOCRATES is staffed 24/7/365 with proven technology-enabled media and marketing specialists who save clients money and time achieving transparent, accountable performance while delivering extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training.
Bill leads iSOCRATES as Co-Founder, Chairman and CEO. He is a global C-Level digital media and marketing services executive with extensive consulting/founding/building/turnaround expertise in both entrepreneurial and established companies in Programmatic trading, Advanced TV and online & mobile Video, Internet and e-commerce, advertising/marketing, and information services. Bill has served as a divisional CEO and/or C-level executive with Kantar/WPP, TNS, and Getty Images. He was Founder and CEO of e-tailer Art.com and programmatic media trader MediaCrossing and is a former board member for public and private companies including WPP Digital, Kantar Digital, Rewards Network, major universities, and non-profits. He has extensive work experience in the Americas, Europe, India, and Israel. He is Adjunct Professor, The New School Graduate Program in Media Management and co-author of the leading industry textbook Media Selling, 5th Edition.