Beach Bank is taking the next step forward in its evolution with a brand refresh, including a shorter name, a new logo and website, and an updated mobile app.
The bank has dropped “community” from its name, although it continues to focus on delivering service in a community bank fashion, said Chip Reeves, president and CEO. The starfish in its old logo has been replaced with a surrealistic view of waves washing onto the shore and two B’s on top of each other. The website, which just went live, is beach.bank. The bank’s mobile app reflects the branding changes as well. The bank’s eight locations, including one in downtown Tampa, have new signs reflecting the changes.