In an era where online shopping dominates consumer behavior, one startup intends to revolutionize the clothing industry by solving the hassle of returns.
Bodidata was founded in 2016 to provide tech-focused solutions to the longstanding challenge of matching people’s unique body shapes to ready-to-wear clothing. Co-founder and St. Pete resident Bruce Terry, who has more than 35 years of experience in retail, consumer products and leadership roles, explained that returns cost companies billions of dollars, frustrate customers and damage the environment.
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