As the times change and technology continues to alter the ways in which consumers make purchase decisions, companies must adapt to consumer preferences.
Younger demographics (millennials, in particular) have been shaped by the Internet and technology so as to feel most comfortable on their computers, tablets and smartphones. As millennials wield more buying power, companies must find the best ways to reach them.
Enter the Consumer Insight and Sales Lab (CISL) at the Kate Tiedemann College of Business at the University of South Florida St. Petersburg (USFSP).
Educational technology companies Knack and PikMyKid are among 100 semi-finalists for Startup of the Year, a global competition and network designed to elevate and support startup founders.
The two Tampa firms will get a chance to pitch and showcase their technology at Innovate Celebrate, Oct. 15-17 in Boston. The conference is co-hosted by Consumer Technology Association and Established, a Las Vegas-based company that helps organizations with their innovation, startup and communication strategies.
Jessica Juliano still works as a life coach, but the focus of her business has changed quite a bit. After noticing that money is often at the root of many people’s problems, Juliano decided that she can help people cope with the stress that arises when dealing with money.
With locations in Largo and St. Petersburg, Alexander Orthopaedics has a knowledgeable team of physicians and physician assistants specializing in sports medicine, orthopedic workers' compensation and auto accident injury care, among other specialties.
Subway's results with ad targeting based on weather patterns is an interesting example of how companies are using AI technology to adjust campaigns on the fly, as unpredictable events like weather changes affect consumer behavior.
Orwell advised cutting as many words as possible, Woolf found energy in verbs, and Baldwin aimed for ‘a sentence as clean as a bone’. What can we learn from celebrated authors about the art of writing well?