Local companies use USFSP Consumer Insight Lab to reach millennials

As the times change and technology continues to alter the ways in which consumers make purchase decisions, companies must adapt to consumer preferences.

Younger demographics (millennials, in particular) have been shaped by the Internet and technology so as to feel most comfortable on their computers, tablets and smartphones. As millennials wield more buying power, companies must find the best ways to reach them.

Enter the Consumer Insight and Sales Lab (CISL) at the Kate Tiedemann College of Business at the University of South Florida St. Petersburg (USFSP).

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Tampa Bay ed tech companies vie for Startup of the Year honors

Educational technology companies Knack and PikMyKid are among 100 semi-finalists for Startup of the Year, a global competition and network designed to elevate and support startup founders.

The two Tampa firms will get a chance to pitch and showcase their technology at Innovate Celebrate, Oct. 15-17 in Boston. The conference is co-hosted by Consumer Technology Association and Established, a Las Vegas-based company that helps organizations with their innovation, startup and communication strategies.

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Pinellas County starts to tally the toll of red tide

Forty Pinellas County businesses have reported estimated damages of $128.8 million as a result of the red tide impacting the gulf coast.

The damage estimates were compiled by Pinellas County Economic Development from companies that filled out an online disaster survey from the state through Tuesday.

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