Local companies use USFSP Consumer Insight Lab to reach millennials

As the times change and technology continues to alter the ways in which consumers make purchase decisions, companies must adapt to consumer preferences.

Younger demographics (millennials, in particular) have been shaped by the Internet and technology so as to feel most comfortable on their computers, tablets and smartphones. As millennials wield more buying power, companies must find the best ways to reach them.

Enter the Consumer Insight and Sales Lab (CISL) at the Kate Tiedemann College of Business at the University of South Florida St. Petersburg (USFSP).

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Tampa Bay ed tech companies vie for Startup of the Year honors

Educational technology companies Knack and PikMyKid are among 100 semi-finalists for Startup of the Year, a global competition and network designed to elevate and support startup founders.

The two Tampa firms will get a chance to pitch and showcase their technology at Innovate Celebrate, Oct. 15-17 in Boston. The conference is co-hosted by Consumer Technology Association and Established, a Las Vegas-based company that helps organizations with their innovation, startup and communication strategies.

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Pinellas County starts to tally the toll of red tide

Forty Pinellas County businesses have reported estimated damages of $128.8 million as a result of the red tide impacting the gulf coast.

The damage estimates were compiled by Pinellas County Economic Development from companies that filled out an online disaster survey from the state through Tuesday.

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SPx Classic: Randall Russell, Foundation for a Healthy St. Petersburg

Randall Russell talks ingredients for transformative change, the importance of race and a life of social justice work.

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The Hustle

Jessica Juliano (Life + Money Mindset Coach)

Jessica Juliano still works as a life coach, but the focus of her business has changed quite a bit. After noticing that money is often at the root of many people’s problems, Juliano decided that she can help people cope with the stress that arises when dealing with money.

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Alexander Orthopaedic Associates

With locations in Largo and St. Petersburg, Alexander Orthopaedics has a knowledgeable team of physicians and physician assistants specializing in sports medicine, orthopedic workers' compensation and auto accident injury care, among other specialties.

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The Shuffle

Robert Hartford
Aberdeen Advisors

Susan Manning
Coldwell Banker Residential Real Estate


Jeff Klinkenberg

Focus: AI Marketing

Subway boosts foot traffic 31% by targeting ads based on weather patterns

Subway's results with ad targeting based on weather patterns is an interesting example of how companies are using AI technology to adjust campaigns on the fly, as unpredictable events like weather changes affect consumer behavior.

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ACUMEN: Writing

How to write the perfect sentence [The Guardian]

Orwell advised cutting as many words as possible, Woolf found energy in verbs, and Baldwin aimed for ‘a sentence as clean as a bone’. What can we learn from celebrated authors about the art of writing well?

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