Sandwiched between Black Friday and Cyber Monday is a shopping holiday vital to the viability of small businesses and the health of local economies: Small Business Saturday.
American Express launched Small Business Saturday in 2010 as a way to redirect holiday shoppers and keep local merchants afloat during the height of the Great Recession. A year later, the Senate passed a resolution recognizing Small Business Saturday, and all 50 states now observe the shopping holiday.
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