Thanks to these incentives, Kobie Marketing is in line for $1.785 million in state tax refunds, if it follows through with its promised 255 jobs. Taylor Media is in line for $990,000 in state and local tax refunds if it delivers on 165 new hires by 2020. IT Authorities is in line for $600,000 in state and local refunds if it delivers 150 new jobs by 2020.
A widely accepted marketing truism is that growing sales through existing customers is easier and cheaper than winning new customers. At first blush this sounds reasonable. You are in contact with customers who have already purchased from you. Since they’ve already responded to your bid for their attention, there is a good likelihood they will again. This “path of least resistance” may seem like a no-brainer to marketers. The reality, though, is that you are potentially wasting resources on an assumption that isn’t supported by critical examination.
“I am very pleased that the legacy established by Linton Tibbetts has not only thrived, but has passed on to the next generation, and continues to grow from strength to strength,” Tourism Minister Moses Kirkconnell said.