Skyway to Record Man: local author explores untold stories of St. Pete

Gernhard wasn’t an angel – many of his cheated artists and one or two of his ex-wives say so in the book – but his was a uniquely American story, uniquely Floridian, uniquely Tampa Bay.

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Plug in: Financial acumen accelerates business and civic growth

Thanks to these incentives, Kobie Marketing is in line for $1.785 million in state tax refunds, if it follows through with its promised 255 jobs. Taylor Media is in line for $990,000 in state and local tax refunds if it delivers on 165 new hires by 2020. IT Authorities is in line for $600,000 in state and local refunds if it delivers 150 new jobs by 2020.

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Examining the R.O.I. on Customer Retention

A widely accepted marketing truism is that growing sales through existing customers is easier and cheaper than winning new customers. At first blush this sounds reasonable. You are in contact with customers who have already purchased from you. Since they’ve already responded to your bid for their attention, there is a good likelihood they will again. This “path of least resistance” may seem like a no-brainer to marketers. The reality, though, is that you are potentially wasting resources on an assumption that isn’t supported by critical examination.

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