Amid explosive growth, Saturday Morning Shoppe to bring Magic Johnson to St. Pete

Renee Edwards’ Saturday Morning Shoppe has undergone a whirlwind of growth this year; in the first two months of operation, the market went from a small church parking lot to Tropicana Field.

A location in Tampa soon followed, and Edwards recently announced she was taking the market to the Gwinnett County Fairgrounds outside of Atlanta in December.

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For a dedicated traveler, Nova 535’s Michael Novilla is a real homebody

It should come as no surprise that Michael Novilla, St. Petersburg’s unofficial Party King, has a serious work ethic.

“I have two modes, Play Mike and Work Mike,” says the owner/operator of the hugely successful event space Nova 535. “I love to have fun, I’m very sarcastic and silly, love to goof around. But when it comes to work I kind of switch gears – I still have a lot of fun, but it’s about getting the job done. Because it’s all about the customer in the end.”

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