Standing for environmental, social, and governance factors, ESG has become an important aspect of a business strategy. Businesses that have addressed ESG issues outperform their competitors and a recent study found a strong correlation between ESG performance and stock price. Many startups are not aware of the rising benefits of ESG implementation or the potential risks for not doing so. It is also important to ensure that your investments are aligned with your business culture. Startups and small business have a great opportunity to incorporate ESG thinking right from the start. Understanding how to set targets, track performance and the various reporting frameworks early will help you plan and scale-up. More importantly, this is now something your potential investors, customers, and partners expect of you.