Connect with us
The Hustle

Name: Brad Kugler (Direct Mail 2.0)

Posted By Megan Holmes

Brad Kugler loves technology. So when he saw the opportunity to disrupt the direct mail advertising industry, he jumped at it. He co-founded DirectMail 2.0 to revive what many see as a dying industry with innovative software add-on that offers mail tracking, call tracking and follow-up digital ads to campaigns. DirectMail 2.0 is a B2B company that allows advertising and marketing agencies to white label their services to provide tracking across multiple platforms, including direct mail, digital and telephone marketing.


Years in Tampa Bay

since late 2015.

Hustle (job)

Founder & CEO of Direct Mail 2.0, a direct mail technology provider.

What do you do?  

We basically provide technology that enhances, reports, and tracks good old fashioned direct mail.

Why do you do it?

Direct mail has always worked, it's been one of the most effective advertising mediums since the beginning of time. It needed to come into the 21st century, just like many industries that were sort of disrupted by new technology. Direct mail was ripe for disruption.

What was your Catalyst? (How did you get started?)

I got started when the other co-founder said, "Hey, why don't you come and help spin off this product into its own company." I had 25 years of running and growing business experience. I had always been in the internet, technology and marketing areas, so I jumped on board and we took this company from almost nothing to where it is today.

What’s a common misconception or unknown aspect of what you do?

When people hear direct mail provider, they immediately think we print and mail stuff. We actually don't. We just provide the technology to improve and track direct mail.

What’s the most challenging part of your Hustle?

The biggest challenge is the constant roadblocks or unknowns that come up and mustering the intelligence and ingenuity to get around those and out-create them.

What’s the most valuable piece of business advice/insight that’s helped you?

Intuition. Keep persisting, push through, find solutions no matter what the obstacle is and you'll achieve success eventually.

What's next?

The next thing for me is to grow this company to 8 or 9 figures, and move on to my next game, whatever that is. I love technology, I love growing businesses, I love creating new technology to improve old processes. It's just fun.

More Hustle

The St. Pete Catalyst

The Catalyst honors its name by aggregating & curating the sparks that propel the St Pete engine.  It is a modern news platform, powered by community sourced content and augmented with directed coverage.  Bring your news, your perspective and your spark to the St Pete Catalyst and take your seat at the table.

Email us: spark@stpetecatalyst.com

Subscribe for Free

Share with friend

Please enter email address you want to share this article with