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The Hustle

Name: Candice Nyarkoh (Candice’s Exotic Trends)

Posted By Megan Holmes

Candice’s Exotic Trends evolved following a trip Candice Nyarkoh made to her homeland, Ghana - where she saw young women making items for sale that expressed their culture. They shared that they were creating items for sale to support their families and children’s education. Candice's Exotic Trends carries clothing, clutches, accessories and jewelry - much of it made from a versatile fabric called African prints, or African wax prints, a 100 percent cotton fabric with vibrant patterns. Also available via the website: West African Shea butter, organic African black soap and more.

Years in Tampa Bay


Hustle (job)


What do you do?  

I proudly sell African product – from clothes to jewelry, and skin/hair care.

Why do you do it?

To support African and third world women entrepreneurship.

What was your Catalyst? (How did you get started?)

I started when I visit Ghana and saw the women hustle to take care of thier families.

What’s a common misconception or unknown aspect of what you do?

Not having much knowledge about African products.

What’s the most challenging part of your Hustle?

Not getting the right audience for my products.

What’s the most valuable piece of business advice/insight that’s helped you?

Getting the website done.

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