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The Hustle

Name: Dani Nolan (Pour FL)

Posted By Andrea Perez

Dani Nolan is a St. Pete local who creates distinctive art pieces using resin, a viscous substance that is insoluble in water. She laminates her work with the organic compound to create glossy coats and sleek patterns. Nolan draws inspiration from Florida's ecosystems. She also interprets her patterns as visions of coastal lands; they resemble the crashing of waves and even the movement of clouds. The 31-year-old has spent years making art pieces, like coasters and re-purposed furniture, for family and friends. When Nolan's husband encouraged her to sell her work, the artist decided to make the jump into the art business and launch her website, Pour FL. Now she creates customized pieces on canvas and sells them online. When she's not crafting, Nolan takes full-time care of her three young daughters - who often serve as inspiration for her work.

Years in Tampa Bay


Hustle (job)

Resin artist

What do you do?  

I use mixed media and resin to create works of art.

Why do you do it?

Being a mother of three can be a bit exhausting; as much as I love my girls I use my “art time” to express myself and have a little me time. But most of the time I have a 3-year-old helper to pick colors and help mix.

What was your Catalyst? (How did you get started?)

I’ve been creating all of my life, then had three little girls and became more inspired than ever.

What’s a common misconception or unknown aspect of what you do?

People often think you can make exact replications of pieces, when in fact more often than not the chemicals will react differently giving a different effect.

What’s the most challenging part of your Hustle?

Patience is definitely a virtue! Waiting for the resin to fully cure before adding new layers or moving pieces is a rough wait.

What’s the most valuable piece of business advice/insight that’s helped you?

Be confident in you. If you start to doubt yourself and your abilities, it’ll reflect in your business.

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