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The Hustle

Name: Daniel Velez (Unique IT Pro)

Posted By Keara McGraw

New Jersey native Daniel Velez began Unique IT Pro in Rockland County, N.Y., over a decade ago, and relocated to St. Petersburg in 2022. He became an IT problem solver, he says, because he enjoys helping people. "It sounds crazy, but you get a satisfaction when they look at you as a leader. Someone who knows their profession. You get that respect from people, and I think that's what it is - I just love teaching people. It can be technology ... and I love to learn things about St. Pete and showing them to other people. That's just the way that I am."

Years in Tampa Bay

2

Hustle (job)

Technologist

What do you do?  

I help people with their everyday tech needs at home or at work, and my passion is to educate them on how to protect against cyber-attacks.

Why do you do it?

I enjoy assisting people and that reaction they get when you teach them something.

What was your Catalyst? (How did you get started?)

I started right out of high school, looking to help my underserved community obtain computers, and the rest is history.

What’s a common misconception or unknown aspect of what you do?

That because someone already has an IT guy they don’t need to work with me; I am here to offer different services then your typical IT guy, I am like a Cybersecurity doctor, I will assess and educate before helping you protect.

What’s the most challenging part of your Hustle?

Keeping up with all of it, this industry changes quickly – for example a piece of software that looks so cool can have a vulnerability tomorrow that needs to be patched ASAP.

What’s the most valuable piece of business advice/insight that’s helped you?

To build a machine that operates for me so that I can be free to multi-task.

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