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After a lengthy Covid-related hiatus, PedalPub St. Petersburg is on the road again - and owner Eric Olson couldn't be happier to welcome guests back on board to pedal, sing and drink their way through downtown St. Pete. Due to the pandemic, though, Olson has added some enhanced safety protocols. For now, only private "social bubble" tours are available, where all participants know each other directly or through the renter. They'll also limit the number of bar and restaurant stops to one or two and will spend more time sightseeing, with a special focus on murals located throughout downtown. However, Olson is confident there's still plenty of fun to be had for both first-time and veteran PedalPub patrons - and that's something everyone can certainly use more of in 2020.

Years in Tampa Bay


Hustle (job)


What do you do?  

I run a company that does tours on a big, silly, Dutch-made bike. I do it all - marketing, HR, accounting, insurance, licensing, etc.

Why do you do it?

I love business, period - this one in particular, of course. I was a business professor at a community college for 13 years. My brain always thinks business. It's the filter through which I view the world.

What was your Catalyst? (How did you get started?)

It's a long story, but it stemmed from an email that I received when I was in a beer brewing club.

What’s a common misconception or unknown aspect of what you do?

That we sell alcohol or require alcohol consumption.

What’s the most challenging part of your Hustle?

Right now, getting customers to come out and rent us again.

What’s the most valuable piece of business advice/insight that’s helped you?

You must gather enough information. Also, 80 percent of business questions point to the answer.

More Hustle

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