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The Hustle

Name: Jessie Key (Nest Hair Salon)

Posted By Andrea Perez

Cleveland native Jessie Key is the owner of Nest Hair Loft, a unique hair salon located in the heart of Central Avenue. Key's hustle is also her craft and artistic expression. "Finding the perfect cut for each client is a very important part of my job," she explains. She began styling hair 12 years ago, and has trained aspiring stylists for the professional hair care line Kerastase; she also provided makeup artistry during New York and Miami Fashion Weeks. Since cutting hair is Key's specialty, and she has found a welcoming space to practice it in the city, she's focused on delivering bold and healthy hair cuts to anyone who visits her.

Years in Tampa Bay


Hustle (job)

Owner/Master Stylist

What do you do?  

I am a hairstylist serving the Downtown St. Pete community. I have been in the hair industry for 12 years, and I love it!

Why do you do it?

Building self-confidence for my clients is at the core of why I do what I do. When a guest is confident with their look and I am able to create modern styles that allow them to be trendsetters in their own mirror, that’s what it’s all about.

What was your Catalyst? (How did you get started?)

I was ready to have a more intimate environment for my clients as well as for myself. Nest Hair Loft is a calming place to center and be pampered in our world of crazy hustle bustle.

What’s a common misconception or unknown aspect of what you do?

That owning your own loft is easy. Any small business owner knows that “easy” is not even a word when owning your space. However, being in my own studio allows me to focus on what truly matters – the client!

What’s the most challenging part of your Hustle?

Keeping up in this fast-paced, social media game world! It is a struggle to remain relevant on social media, and I feel like I tend to be more old school, word of mouth, referrals etc., so social media is always a challenge.

What’s the most valuable piece of business advice/insight that’s helped you?

“Just do you!” Someone once told me this and it has stuck with me. Be authentic to yourself and business grows organically from there.

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