Connect with us
The Hustle

Name: Jessie Key (Nest Hair Salon)

Posted By Andrea Perez

Cleveland native Jessie Key is the owner of Nest Hair Loft, a unique hair salon located in the heart of Central Avenue. Key's hustle is also her craft and artistic expression. "Finding the perfect cut for each client is a very important part of my job," she explains. She began styling hair 12 years ago, and has trained aspiring stylists for the professional hair care line Kerastase; she also provided makeup artistry during New York and Miami Fashion Weeks. Since cutting hair is Key's specialty, and she has found a welcoming space to practice it in the city, she's focused on delivering bold and healthy hair cuts to anyone who visits her.

Years in Tampa Bay

5

Hustle (job)

Owner/Master Stylist

What do you do?  

I am a hairstylist serving the Downtown St. Pete community. I have been in the hair industry for 12 years, and I love it!

Why do you do it?

Building self-confidence for my clients is at the core of why I do what I do. When a guest is confident with their look and I am able to create modern styles that allow them to be trendsetters in their own mirror, that’s what it’s all about.

What was your Catalyst? (How did you get started?)

I was ready to have a more intimate environment for my clients as well as for myself. Nest Hair Loft is a calming place to center and be pampered in our world of crazy hustle bustle.

What’s a common misconception or unknown aspect of what you do?

That owning your own loft is easy. Any small business owner knows that “easy” is not even a word when owning your space. However, being in my own studio allows me to focus on what truly matters – the client!

What’s the most challenging part of your Hustle?

Keeping up in this fast-paced, social media game world! It is a struggle to remain relevant on social media, and I feel like I tend to be more old school, word of mouth, referrals etc., so social media is always a challenge.

What’s the most valuable piece of business advice/insight that’s helped you?

“Just do you!” Someone once told me this and it has stuck with me. Be authentic to yourself and business grows organically from there.

More Hustle

The St. Pete Catalyst

The Catalyst honors its name by aggregating & curating the sparks that propel the St Pete engine.  It is a modern news platform, powered by community sourced content and augmented with directed coverage.  Bring your news, your perspective and your spark to the St Pete Catalyst and take your seat at the table.

Email us: spark@stpetecatalyst.com

Subscribe for Free

Share with friend

Enter the details of the person you want to share this article with.