The Hustle
Years in Tampa Bay
6
Hustle (job)
CEO, Front Rowe Seat
What do you do?
I help people write books.
Ghostwriter, collaborative author, editor, publisher.
Why do you do it?
No one can read the book inside your head. I love helping people get the story out of their head and into the readers’ hands where it belongs.
I have always been extremely goal oriented, I do not get a high from the process. I get juice out of helping my clients produce a result they couldn’t get without me. (ie: a book in hand!)
What was your Catalyst? (How did you get started?)
I realized one day that the life was slowly leaking out of me as a middle school teacher. I was surrounded by people counting down the YEARS until retirement. Others wanted to leave but were trapped by their pensions and I didn’t want that to be me.
I also knew it would never get any easier to leave, so I took a chance and pursued an interest I had in writing and it paid off. Within six months I had a book deal and within a year, I had started my writing business helping people get their books over the finish line in record time.
What’s a common misconception or unknown aspect of what you do?
A common misconception is that the author doesn’t have to do anything but write the book and the rest will take care of itself. But if the author is self-publishing, then they also have to make all the decisions, front all the costs and do all the marketing and PR associated with getting a book to market. They are often surprised not only at how much it costs, but how much effort is required vs. the results it produces.
What’s the most challenging part of your Hustle?
When a client hires me for my expertise and then doesn’t take that advice.
What’s the most valuable piece of business advice/insight that’s helped you?
Clearly identify the problem you solve for your clients. Then present a clear and remarkable solution to that problem.
