The Hustle
Years in Tampa Bay
I moved to St. Pete in 2005 and although I left for a two-year assignment in China in 2008, I have now lived here longer than any other place in my life.
Hustle (job)
Founder & CEO of Imagine Home Organization
What do you do?
I am a Certified Professional Organizer, but really I relieve the stress people feel from having too much stuff without any order. My team and I bring order to the chaos in any area, from a garage to a closet to an office.
Why do you do it?
In 20 years in sports marketing, I never felt like I was making a tangible difference. Now, we truly change the way a family lives their lives. We get hugs and happy dances as we SEE the weight of the world lift from the shoulders of our clients.
What was your Catalyst? (How did you get started?)
I was struggling with a mid-career crisis. My cool job had turned into a grind. When I quit to look for the next best thing, I started organizing my house and realized … I love this. I am good at it. I could get this feeling every day.
What’s a common misconception or unknown aspect of what you do?
When I tell people what I do they often don’t even know that service exists! If they do, they don’t think they have time for it. We developed a methodology that takes minimal time from our busy clients. We do the work and they just enjoy the results.
Also, my clients all think they have the worst house I have ever seen, and they fight shame in making that first call. It is so common, we are never surprised by what we see. That’s why we are there!
What’s the most challenging part of your Hustle?
Balancing the desire to do everything I can to grow my business and spend quality time with my family.
What’s the most valuable piece of business advice/insight that’s helped you?
Being bigger doesn’t necessarily mean you are more profitable.
