The Hustle
Years in Tampa Bay
2
Hustle (job)
Girl Boss of Simple and Pretty Co.
What do you do?
Simple and Pretty Co. helps brands find their voice and vision through social media. I also take pretty pictures and blog about them.
Why do you do it?
A company sells products. A brand tells a story. I love teaching others how to create content, grow their business, build relationships. My passion is watching a brand grow by teaching them how to create a social media presence.
What was your Catalyst? (How did you get started?)
Simple and Pretty Co. started because I lost my grandfather and he left so many travel photos. I started as a jewelry brand because I wanted a product that was affordable and hand-made, so that babes could use their earnings towards experiences. Life took a shift and I had to leave Instagram behind. I left for three months and only lost 1,000 followers. I realized that Simple and Pretty Jewelry was a brand, not a company. I came back as a personal blogger and wanted to teach others how to build their brands to their highest potential.
What’s a common misconception or unknown aspect of what you do?
When I host workshops or events, people think it’s just something for people to take pretty pictures. Every event or workshop is thought-out, effective and has tangible lessons that can be used to build a brand.
What’s the most challenging part of your Hustle?
Lots of no’s, and having to explain myself on a day-to-day basis, but that’s the reason for the hustle. You keep working until you don’t have to explain yourself.
What’s the most valuable piece of business advice/insight that’s helped you?
Always have a little bit of trust, don’t spill all of your secrets and build amazing relationships that are always beneficial for both parties.
