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The Hustle

Name: Mandy Nicole (Simple and Pretty Co.)

Posted By Megan Holmes

Simple and Pretty Co. is about more than pretty pictures. Mandy Nicole, the boss behind it all, has turned her passion for pretty and simple things (i.e. jewelry), into a full-blown brand that teaches other brands how to be successful in the image-heavy online world of Instagram and blogs. Take a quick skim through Nicole's website, or Instagram, and you'll see the aesthetically pleasing and familiar haunts of St. Petersburg and Tampa, as well as travel destinations around the country. The blogger offers services to build your Instagram audience, engage with influencers, and plan your next big event.

Years in Tampa Bay


Hustle (job)

Girl Boss of Simple and Pretty Co.

What do you do?  

Simple and Pretty Co. helps brands find their voice and vision through social media. I also take pretty pictures and blog about them.

Why do you do it?

A company sells products. A brand tells a story. I love teaching others how to create content, grow their business, build relationships. My passion is watching a brand grow by teaching them how to create a social media presence.

What was your Catalyst? (How did you get started?)

Simple and Pretty Co. started because I lost my grandfather and he left so many travel photos. I started as a jewelry brand because I wanted a product that was affordable and hand-made, so that babes could use their earnings towards experiences. Life took a shift and I had to leave Instagram behind. I left for three months and only lost 1,000 followers. I realized that Simple and Pretty Jewelry was a brand, not a company. I came back as a personal blogger and wanted to teach others how to build their brands to their highest potential.

What’s a common misconception or unknown aspect of what you do?

When I host workshops or events, people think it’s just something for people to take pretty pictures. Every event or workshop is thought-out, effective and has tangible lessons that can be used to build a brand.

What’s the most challenging part of your Hustle?

Lots of no’s, and having to explain myself on a day-to-day basis, but that’s the reason for the hustle. You keep working until you don’t have to explain yourself.

What’s the most valuable piece of business advice/insight that’s helped you?

Always have a little bit of trust, don’t spill all of your secrets and build amazing relationships that are always beneficial for both parties.

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