The Hustle
Years in Tampa Bay
I have been in the St. Pete / Tampa area for five years now.
Hustle (job)
I am the founder and President of NeuroPolitan LLC. This company is my baby. I am proud to be working towards building it.
What do you do?
NeuroPolitan is a commercial production company that has the ultimate goal of changing how we do advertising around the world. We offer a multitude of services including but not limited to SEO, account management, campaign creation and execution, videography and in house music/audio. Our specialties are in video creation/production and music production. At NeuroPolitan, we make it a given that your numbers will increase with us, and instead put an emphasis on how we can make an impact together.
Why do you do it?
I grew up with severe anxiety and depression. As I grew, I decided this wasn’t how I wanted to live and began to work both on my mental and physical health. This turned into motivational speaking on social media where I learned quickly that people can be inspired simply by posting genuine messages. I would get messages like “I am going to therapy because of your posts” and that was so crazy to me. With this, I figured, why not bring it to advertising? What if we could help people that way too? That’s how NeuroPolitan became a company.
What was your Catalyst? (How did you get started?)
I kind of answered this I think, but if I had to tell you the catalyst of how I even got into owning a company, I would say it was my graduate admissions counselor who made that pivot. I was actually looking to get a JD/MBA and when I was looking at MBAs with her at the University of Tampa, she told me I sounded more like an entrepreneur. I still remember the meeting and am forever thankful to her for changing my plans from safe to alive.
What’s a common misconception or unknown aspect of what you do?
That it is easy. I came into entrepreneurship thinking it wasn’t a smart idea or logical idea because of how I was brought up. I learned quickly that it was the “new” thing to do and many people were doing it hoping to make loads of money. I noticed that many people assumed that because I was wearing suits most of the time that my life was fancy and simple, but that is not the case. I work more than 40 hours a week sometimes and worked on my business, three jobs, and school before I graduated with my masters. It is anything but easy. That said, for those who can stomach it, it is all too rewarding. It will be a lot of late nights and continuous networking, but it is really fun if you enjoy the lifestyle.
What’s the most challenging part of your Hustle?
I would say throughout this whole experience, trusting people to do the right thing has been he hardest. I am so thankful to have gotten past that barrier early in my career as an entrepreneur, but I am still careful to vet people I bring close to my company.
What’s the most valuable piece of business advice/insight that’s helped you?
A few things here. With the above question, I think knowing that nobody will love your business more than you is important. Note, though, that trusting people to join in on your project is important as well. You cannot build an empire on your own.
Aside from that, the most important thing I can tell you is to know why you are doing what you are doing. The “why” is so important because it will be what keeps you moving forward during your toughest times.
