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The Hustle

Name: Natalie Canales (Cult Aesthetics)

Posted By Keara McGraw

Cult Aesthetics founder Natalie Canales is a USF graduate who has been local to St Pete for the past 10 years. She has a license in Medical Aesthetics and has been in the Beauty/Skincare industry since 2010. Outside of Cult, Natalie is a content creator known for her beauty content on TikTok and YouTube. She resides in St. Pete with her husband, Jorge, their two lovable bulldogs and a baby cockatiel. In her free time, she enjoys exploring her city on an electric scooter, cherishing moments with her two sisters, and discovering new restaurants.

Years in Tampa Bay


Hustle (job)

Medical Aesthetician and owner of Cult Aesthetics

What do you do?  

Medical Aesthetician and owner of Cult Aesthetics – a Medical Spa in downtown St. Pete offering facials, chemical peels, microneedling, skincare consultations and eyebrow microblading.

Why do you do it?

I love helping women of all ages in Tampa Bay feel confident in their own skin by providing comprehensive and meticulous skincare treatments.

What was your Catalyst? (How did you get started?)

After 10 years as a makeup artist and medical skincare rep, I wanted to open a business where I could intimately connect with women seeking quality, thorough and evidence-based beauty treatments.

What’s a common misconception or unknown aspect of what you do?

Cult Aesthetics only offers science-backed products and treatments. With a world focused on anti-aging, there are a lot of options for skincare and beauty services. Many women feel overwhelmed or even deceived by skin care professionals who are primarily intent on making money. At Cult, integrity is at the forefront of our priorities, and the quality of our treatments supersede a booked schedule.

What’s the most challenging part of your Hustle?

Maintaining consistency on social media. Creativity comes to me in waves and keeping up with online algorithms can feel like a full time job!

What’s the most valuable piece of business advice/insight that’s helped you?

Follow your passion and stay authentic to your values, and success will follow.

More Hustle

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