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The Hustle

Name: Orshi Wren (The Astral House)

Posted By Keara McGraw

Orshi Wren considers every environment as a unique space, carefully curating a sense of balance and mindfulness that flows from room to room. Her strengths include a deep investigative understanding of her client's needs, stringent budget allocation, reducing clutter, maximizing light and de-stressing decor. She has worked on projects big and small, from sourcing for celebrity interior designer Nate Berkus to furnishing luxury oceanfront rentals on St. Pete Beach.

Years in Tampa Bay

17

Hustle (job)

Founder and Designer at Astral House.

What do you do?  

I design mindful spaces that reflect one’s values, rituals and lifestyle. I also pour soy candles and curate a handmade home decor line that has both beauty and purpose.

Why do you do it?

I love to make people feel good, and I believe our environment shapes our mental health and our relationships. Our environment can be a source of stress or it can be a safe haven that makes us feel grateful and appreciative and lifts our spirit.

What was your Catalyst? (How did you get started?)

I grew up in a hostile environment and from a young age, I realized the power of being surrounded by things we love and creating a sanctuary. My first job out of college was for a Fortune 500 company in their Home Decor and Textiles department. I loved coming up with looks and sourcing items for it from all over the world. I fell in love with the story of artisans and the feeling of impacting their lives through supporting them. I started Astral House by pouring soy candles in my tiny apartment, it grew to a home decor line and selling out at markets, then it organically grew into design.

What’s a common misconception or unknown aspect of what you do?

It’s a common misconception that I have a team of people. I still pour the candles, curate my shop and 3D design for interior design clients. I run my social media and set up and break down shops during markets. I do it all!

What’s the most challenging part of your Hustle?

The scrolling and obsession with the 2D world, whether it’s Instagram or Pinterest, has made us less open to having a 3D in real-life tactile experience. In 2D you can’t see the full picture, what’s behind that couch, how it actually feels to be in a space. Experiencing a space through all of our senses is crucial for humans, and I’m currently in search of a storefront. I believe that a storefront is a next step in growing since I am in such a visual business; it’s important that customers can have a tactile 3D experience. Finding the perfect location during a pandemic has been challenging.

What’s the most valuable piece of business advice/insight that’s helped you?

Get out there and be seen! Participating in Keep St. Pete Local events has been huge for me. Local business owners have become my friends, I found mentors, and I always walk away with interior design leads. It has been incredibly humbling and empowering.

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