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The Hustle

Name: Ronnie Lee (Cheers! Events)

Posted By Megan Holmes

Ronnie Lee and his wife Kristin Coffey founded Cheers! Events 15 years ago. From Jet Engine Mechanic to CEO of a full-fledged event planning business and the St. Pete Side Lot event space, Lee has grown Cheers! exponentially over the last decade. With a lot of grit and a little luck, the business that began out of their home has bootstrapped its way to a full-service creative event planning team operating throughout Florida.

Years in Tampa Bay

20

Hustle (job)

One who opens the flood gates of fun! Owner of Cheers! Events.

What do you do?  

I run an event planning business, host team building activities for corporate groups, own the St. Pete Side Lot and love promoting downtown St. Pete!

Why do you do it?

I think I would get bored in life if I made it easy.

What was your Catalyst? (How did you get started?)

I was fresh out of the Air Force and was looking to start part two of my life. I put a finger on a map and it landed on Tampa, Florida. For some reason I drove right past Tampa. Once I drove over the Howard Franklin Bridge and stumbled into St. Pete, I knew I found my new home. I quickly started working at a large prop house that did scenic design and event planning, moved my way up and after five years, started my own company, Cheers Events, with my wife.

What’s a common misconception or unknown aspect of what you do?

I am not a party planner, I am a business owner.

What’s the most challenging part of your Hustle?

Finding good employees and keeping them once I find them.

What’s the most valuable piece of business advice/insight that’s helped you?

It's not about the mistake, we all mess up. It's how you handle the mistake to make it right. That's what matters.

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