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The Hustle

Name: Ronnie Lee (Cheers! Events)

Posted By Megan Holmes

Ronnie Lee and his wife Kristin Coffey founded Cheers! Events 15 years ago. From Jet Engine Mechanic to CEO of a full-fledged event planning business and the St. Pete Side Lot event space, Lee has grown Cheers! exponentially over the last decade. With a lot of grit and a little luck, the business that began out of their home has bootstrapped its way to a full-service creative event planning team operating throughout Florida.

Years in Tampa Bay


Hustle (job)

One who opens the flood gates of fun! Owner of Cheers! Events.

What do you do?  

I run an event planning business, host team building activities for corporate groups, own the St. Pete Side Lot and love promoting downtown St. Pete!

Why do you do it?

I think I would get bored in life if I made it easy.

What was your Catalyst? (How did you get started?)

I was fresh out of the Air Force and was looking to start part two of my life. I put a finger on a map and it landed on Tampa, Florida. For some reason I drove right past Tampa. Once I drove over the Howard Franklin Bridge and stumbled into St. Pete, I knew I found my new home. I quickly started working at a large prop house that did scenic design and event planning, moved my way up and after five years, started my own company, Cheers Events, with my wife.

What’s a common misconception or unknown aspect of what you do?

I am not a party planner, I am a business owner.

What’s the most challenging part of your Hustle?

Finding good employees and keeping them once I find them.

What’s the most valuable piece of business advice/insight that’s helped you?

It’s not about the mistake, we all mess up. It’s how you handle the mistake to make it right. That’s what matters.

More Hustle

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