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The Hustle

Name: Stephanie Newton (Posies Flower Truck)

Stephanie Newton loves flowers. When she had a conversation with two entrepreneurs who own flower trucks in Tennessee, she knew exactly what type of business she wanted to run. She thought that Tampa Bay needed a unique flower-buying experience. Why not a mobile one? This idea took her to Asheville, N.C., where she purchased a 1968 Volkswagen van she'd later dub Posies Flower Truck. You may have seen the blue vintage vehicle in various St. Pete locations - parked next to Bandit Coffee Co. on Central, or under the trees next to the entrance to Rollin' Oats on Martin Luther King. She enjoys helping people put together bouquets for loved ones, and has excelled in networking with new partners - giving her the opportunity to add fragrance and color to business thriving corners across the city.

Years in Tampa Bay

Less than a year

Hustle (job)

Bouquet specialist & owner of Posies Flower Truck

What do you do?  

Posies Flower Truck is a mobile flower vendor with 20 varieties of blooms and greenery for customers to build a custom bouquet. We pop up around town - no permanent storefront - and also do special events and weddings.

Why do you do it?

We love beautiful flowers, and enjoy helping customers be creative. We take extra care to select flowers that are out of the ordinary when stocking the truck. So many people enjoy the aesthetic of the truck and it's lovely aroma - even if they're not in the market for buying flowers.

What was your Catalyst? (How did you get started?)

It was time to get back to work after several years at home raising children. I saw several flower trucks popping up around the US, and thought that our area would be a perfect fit for a mobile bouquet bar. From conception to wheels on the ground, the project came together in just three months.

What’s a common misconception or unknown aspect of what you do?

So many people assume that I grow all of the flowers featured on the truck. Unfortunately, our Florida climate limits the number of local blooms we can carry. Even if I had a vast garden, there just isn't enough time to be a grower and keep up with PFT operations.

What’s the most challenging part of your Hustle?

Since we just started this adventure in November when the temperatures were much cooler, the summer heat has posed a huge challenge - keeping the flowers fresh and lovely when it's not so lovely outside. We have had to alter our inventory just slightly to adapt to the seasonal change.

What’s the most valuable piece of business advice/insight that’s helped you?

Don't be afraid to be a pioneer! The age of mobile businesses is upon us, yet so many folks seem confused that we don't have a brick-and-mortar store. We are one of the first truly mobile retailers in this area, and it's been a blast to blaze the trail for those who are to come.

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