Organization
Practicing loyalty marketing with a passion.
Competing in today’s increasingly connected consumer world requires not only superior quality and service but also fierce brand loyalty. Kobie Marketing is a pioneer and global leader in loyalty marketing, providing end-to-end strategy, technology, and program management solutions for over 25 years. Their clients run the gamut from Bank of America, TGI Fridays, and Verizon to Busch Gardens and Lucasfilms. By offering the most innovative and integrated loyalty solutions, Kobie Marketing delivers the best return on investment for clients. It’s fully customizable software platform, Kobie Alchemy, allows users complete control over the creation and management of a loyalty program.
Practicing loyalty marketing with a passion.
Competing in today’s increasingly connected consumer world requires not only superior quality and service but also fierce brand loyalty. Kobie Marketing is a pioneer and global leader in loyalty marketing, providing end-to-end strategy, technology, and program management solutions for over 25 years. Their clients run the gamut from Bank of America, TGI Fridays, and Verizon to Busch Gardens and Lucasfilms. By offering the most innovative and integrated loyalty solutions, Kobie Marketing delivers the best return on investment for clients. It’s fully customizable software platform, Kobie Alchemy, allows users complete control over the creation and management of a loyalty program.
Company Overview
Company Name
Kobie Marketing
Year Established
1990
Number of Employees
170
Profile
Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology, and program management solutions. For over 27 years, Kobie has provided innovative loyalty experiences to the world's most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. The company drives results and ROI through Kobie Alchemy®, a best-in-class loyalty marketing technology platform.
Awards & Accolades
ADDY Awards 2017, 2015 Stevie Awards for Sales & Customer Service 2017 Bright House Regional Business Award 2015 Iconic Women of the Year Award 2015 Loyalty 360 2014 Inc. 5000 Honoree
Core values/mission statement
Kobie believes in delivering the best customer experience to our clients and their customers to create truly loyal brand champions who buy more and inspire others to adopt your brand.
Company Leadership
Chair
When Kobie was launched in 1990, Bonnie naturally joined her husband Jared Hechtkopf, handling administrative matters and managing the company’s financial affairs. She grew with the company and became its President when Jared passed away in May, 2000. Today, she continues to play a leadership role at Kobie, confident that the company will continue along the path of high professional standards and marketing achievement set by her husband.
CEO
As CEO of the fastest-growing company in customer loyalty, Bram’s leadership mantra is to continually evolve in order to attract and retain the industry’s top talent. Delivering influential programs for the world’s leading brands, he is driven by constantly innovating the proprietary technology and services that serve as the company’s differentiator as well as developing a world-class Kobie culture and workplace.
