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The Poynter Institute for Media Studies is the global leader in journalism education. 

The Poynter Institue is a nonprofit, globally-renowned school for journalists. It offers a teaching experience that excels in innovation and keeps students and members up to date with important trends and new ideas in news. Every year thousands of journalists, teachers and members of the public visit the Institute, located just a few feet away from the University of South Florida’s St. Petersburg campus.

They acquire skills from a faculty of accomplished journalism professionals and academics, and are offered in-person and online curricula that focus on the latest fact-checking and digital skills for journalists – as well as programs that help newsroom leaders develop digital and organizational strategies. The Institute trains more than 100,000 journalists every year, and counts on a group of 60 trainees who work on a part-time basis.

During a time that journalists are being undermined and called upon with accusations tied to purposeful misinformation, or “fake news,” the Poynter Institute tackles these conflicting times through groups like the International Fact Checking Network (IFCN). The network connects with international journalism organizations to help them understand the development of relationships with their audiences.

When the school was founded in 1975, by St. Petersburg Times publisher Nelson Poynter, it was small but promised a powerful future. Today it offers newsroom training through interactive e-learning programs as part of News University (a.k.a. NewsU), an innovative project created in partnership with the John S. and James L. Knight Foundation.

The Poynter Institute continues to develop programs that also help members of the community understand the issues surrounding journalism, as well as mentoring and writing programs for middle and high school students.








Company Overview

Company Name

The Poynter Institute for Media Studies

Year Established


Number of Employees



From personalized coaching and hands-on seminars to interactive and online courses, Poynter teaching is focused on sharpening skills and elevating careers. They teach ethical decision-making, leadership, fact-checking and accountability journalism. They offer services that support continuing education and improvement within the industry like their non-profit newsroom, newsletters, free self-directed courses, live webinars and group online webinars.

Core values/mission statement

Often referred to as the "Poynter Experience", the global leader in journalism focuses on teaching professional communicators how to practice journalism to the highest standard. They also teach members of the public about journalism production and how to tell for themselves whether it's credible. They are guided by one goal: making journalism better.

Company Leadership


Neil Brown joined Poynter in 2017 after serving as vice president of the Tampa Bay Times for seven years. Under his leadership, the Times news staff won multiple national and state awards, including six Pulitzer Prizes in the last eight years. He also launched Politifact.com, the fact-checking website that has been replicated nationally for its innovative nature approach to news credibility.

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