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Since 2004, Triad Retail Media has led the way in digital marketing in Tampa Bay.

In 2004, what was then known as Triad Digital Media contacted Walmart to suggest that the retail giant convert its website into a media publisher in order to beef up its online presence and sales. Walmart took Triad up on its offer, thereby marking the birth of Triad’s holistic, comprehensive approach to advertising. Based in St. Petersburg, this full-service digital marketing company plans and executes content and advertising programs on a wide range of digital retail media. Triad works with retailers to use first-party data about consumers to target them – when and where they are most likely to make a purchase. The strategy that Triad first used with Walmart remains the company’s strategy today, as it continues to turn retailers into media publishers.

Company Overview

Company Name

Triad Retail Media

Year Established


Number of Employees



Triad Retail Media creates and manages digital programs that turn highly trafficked retail websites into premium publishing properties. From sales to creative and analytics, we consult and activate custom initiatives as a full-service agency for our partners. We strive to be the best digital monetization partner for the world’s top retailers by continuing to pioneer how leading brands engage, inform and inspire shoppers to purchase. We now reach nearly 160 million unique visitors and lead the way in media, data and content for the world's largest retailers.

Awards & Accolades

Named one of Inc.'s 500 fastest growing companies in 2009.

Core values/mission statement

We fuse together full-service capabilities and innovative practices with superior data providers, brands, and retailers to execute best-in-class campaigns.

Company Leadership

Sherry Smith

Chief Executive Officer

Sherry Smith oversees all facets of Triad Retail Media’s business, including the evolution of its capabilities and services, continued growth and leading a multi-functional team. Sherry’s 20+ years of experience within the advertising industry, both in the traditional and digital realms, resulted in revenue-driven solutions for the world’s top brands. Her proven executive management track record continues to be an asset in building client partnerships and executing innovative, custom strategies for Triad’s retail partners such as Walmart.com, Sam’s Club, CVS, Kohl’s and more.

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