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Bringing savings to your doorstep since 1968.

We’ve all seen that blue envelope in the mailbox, loaded with money-saving coupons (and $100 for some lucky recipients) from our favorite local businesses. But you may not know Valpak envelopes reach 37 million households nationwide each month plus another 110 million online users. Originally produced from Terry Loebel’s Clearwater garage, over the years Valpak has found immense success promoting businesses and helping consumers save money. In 2017, the company won the Technology of the Year Award from Tampa Bay Tech for new innovation that allows businesses to selectively target its coupon audience at the address level. Proving its still a relevant and innovative product in today’s marketplace.

Company Overview

Company Name


Year Established


Number of Employees



Based in St. Petersburg, Florida, Valpak is one of the leading direct marketing companies in the U.S. and Canada. We provide print and digital advertising through a network of 150 local franchises. From mailbox to mobile phone, Valpak brings exciting local business offers and opportunities to millions of consumers. Each month, our well-known Blue Envelope of savings is mailed to nearly 37 million demographically-targeted households in 47 states and in three Canadian provinces. Our digital suite of products, including valpak.com, reaches more than 110 million users.

Awards & Accolades

Technology of the Year by Tampa Bay Tech 2017

Core values/mission statement

Valpak strengthens communities by helping people save money, businesses grow and neighborhoods thrive.

Company Leadership

Mike Davis

CEO & President

Mike was named Valpak CEO in May 2017, bringing more than 20 years of executive leadership experience of growing companies in the media industry. He has held senior management positions in sales and marketing, sales operations, new product development, and new media marketing campaigns. Most recently, Mike was CEO of Rhapsody International/Napster, a music streaming company. He has also worked for other media and entertainment companies such as Cinram Group, Universal Music Group and Alliance Entertainment. Alliance is owned by Platinum Equity, the Los Angeles-based private equity firm that purchased Valpak in early 2017. In addition, Mike has worked for TPG Growth, a capital market company, and The Gores Group, a global private equity firm.

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