Vice president, demand generation
New Company Website
Senior director, digital marketing
ReliaQuest, a leader in enterprise cybersecurity, announced the addition of three accomplished executives to its industry-leading team: Ken Smith as chief revenue officer, Kristy Ayala as vice president of demand generation, and Seth Goldhammer as vice president of product marketing. These executives bring deep background in the cybersecurity industry and innovative enterprise technologies, as well as proven success driving global sales and marketing results through phases of hyper growth.
"As enterprises grapple with increasing cyber threats and a confusing array of tools to address them, the timing could not be better for ReliaQuest to double down on these hires to lead our GreyMatter platform to market," said Brian Murphy, CEO, ReliaQuest. "Ken, Kristy and Seth not only bring a wealth of domain experience in cybersecurity and business-to-business SaaS, but they will help ReliaQuest aggressively scale as we deliver coordinated visibility and response to enterprises across the U.S. and beyond."
As vice president of demand generation, Kristy will be responsible for developing innovative, multi-channel marketing programs that drive awareness and demand for ReliaQuest's GreyMatter platform among enterprise CISOs and their teams. She comes to ReliaQuest with over 10 years of experience in B2B marketing with expertise in driving technology companies to market leadership through forward-thinking demand generation programs. Kristy most recently led digital marketing and demand generation at ConnectWise.