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The Penny Hoarder to open St. Pete HQ for Brews & Side Gigs event

Megan Holmes



Click the arrow above to listen to the full conversation with Adam Hardy of The Penny Hoarder and Jennifer Jacobs of Wandering Whisk, hosted by St. Pete Catalyst Publisher Joe Hamilton. 

At the St. Pete Catalyst, we’re all about side hustling. That’s why we started our entrepreneurial and small business feature, The Hustle. We’ve profiled hundreds of local entrepreneurs at every level, sharing stories of local artists, creators and retail hustlers.

But side hustles don’t have to be groundbreaking to be profitable. Many a story has been written about 20 or 30-somethings who paid off a colossal chunk of student loan debt by selling thrift store finds on Craigslist, or renting out an extra room on Airbnb. For many, the most daunting part is getting started. That’s where The Penny Hoarder comes in.

The Penny Hoarder is teaming up with local brewers (and entrepreneurs) Green Bench Brewing to bring you Brews & Side Gigs, an opportunity for Tampa Bay side hustle enthusiasts to learn the nitty gritty of how to start a side hustle. On Wednesday, Dec. 4, The Penny Hoarder is inviting locals to join them at their headquarters in downtown St. Petersburg for brews, bites and an all-star panel of side hustlers, each earning at least $500 each month from their hustle.

The panel includes Jennifer Jacobs, who turned her baking side hustle, Wandering Whisk, into a a full-time brick and mortar shop earlier this year. Other panelists have full-time 9-to-5s, but healthy side hustles, like writing romance novels, hosting craft coffee tours, officiating weddings and hosting on Airbnb.

Jacobs and The Penny Hoarder’s Adam Hardy joined Joe Hamilton in the studio to talk about the evolution of Wandering Whisk and what attendees can expect from the event.

“I always like to say the side hustle found me,” said Jacobs, who took up baking in her free time while working in the entertainment industry. “I never went to pursue starting my own business. I never in my wildest dreams would have thought that I would have started my own business.”

“People started asking if they could buy what I was making,” she explained. What started from selling to her co-workers, friends and family quickly turned into requests for wedding cakes, birthday cakes and specialty items. Without formal training, Jacobs self-taught through YouTube and Le Cordon Bleu books borrowed from the library.

In 2015 and 2016, Jacobs won the Great St. Pete Cupcake Competition held at the Morean Arts Center. Winning those competitions helped Jacobs to realize that despite being a novice baker, her baking was in demand, and she was beating out more experienced professional bakers.

Jacobs and Hardy preview a few of their best tips for side hustlers, including making a financial plan, whether that be paying off a credit card or loan, hitting a certain balance in a savings account or covering a monthly mortgage payment.

For more information about Brews & Side Gigs, and to get a ticket to the event, visit the EventBrite link. St. Pete Catalyst readers get 10% off with code “Catalyst”


Brews & Side Gigs: Power Panel + Workshop

6-8 p.m.

The Penny Hoarder HQ (490 1st Avenue South, Suite #800)

$26 in advance/$30 day of event (10% off with code “Catalyst”)

Attendees must be 21+

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