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Aberdeen Advisors Leads E-Commerce Company In Successful Sale

Keara McGraw



TALLAHASSEE – Privately-owned and operated GloFx was founded by Dan Watkins, in 2012. Mr. Watkins grew the Company into an international, on-line, multi-brand retailer and wholesaler of LED products, children’s toys, fashion accessories, 3D eyewear, and much more. At the
time of the sale, the Company was shipping its merchandise to more than (100) countries. “After spending nearly a decade building my Company from the ground up, it was extremely important to me that new ownership was capable and motivated to grow the Company to new
heights,” commented Dan Watkins. “The Aberdeen team, led by John Yacalis and Emery Ellinger, identified the buyer who was committed to growth and excellence. I am proud of the Company I built and am looking forward to Joseph (Terndrup) continuing the legacy.” The successful acquirer, Joseph Terndrup, has a background in e-Commerce and was excited about the technology and management team of GloFx. Mr. Terndrup stated, “Even in the midst of COVID-19, we were able to knock the deal out of the park and get a win-win deal for all
parties. The Aberdeen team was knowledgeable and offered key insights to push the deal through snags.”

“We are extremely proud we were able to successfully guide GloFx to a transaction, in the middle of a global pandemic. Dan built a remarkable business in an abbreviated timeframe and it was our pleasure to assist him throughout the sales process,” stated Emery Ellinger, Chief Executive Officer of Aberdeen Advisors. Southeastern-based Aberdeen Advisors is a leading mergers and acquisitions firm, specializing in sell-side transactions, representing successful companies, across all industries, with revenues in the $ 5 million to greater than $ 100 million range. Aberdeen’s advisory team guides business owners through the complex process of selling a business. Comprised of former business owners and operators, Aberdeen’s deal teams have a comprehensive understanding of the sales process.



Press Contact:
Wendy Andrews-Fine
Vice President, Aberdeen Advisors, Inc.
c: 813.404.0471

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