Bluewater Media recently added more experience and talent to Zahalo by installing Sandy Goldman as its new president. Sandy has over 15 years of experience in the world of direct response marketing and is well versed in the world of e-commerce.
In the past six years, he managed licensing for brands including the acquisition of sports licenses and intellectual property. Previously he held executive positions at Turner Broadcasting, SkyMall and uSell. The Zahalo division manages products on marketplaces such as Amazon FBA and Walmart.com by extending the sales reach of Bluewater Media’s infomercial clients. Sandy aims to significantly grow Zahalo sales by adding more marketplaces and products while managing a great experience for both clients and consumers.
In addition, Sandy will oversee Zahalo’s launch of ReadyShop, a new shopping tool designed specifically for bloggers that allows consumer product companies the ability to reach a new network of millions of consumers through influencer’s blogs.
“Having Sandy come on as president of Zahalo has enabled Bluewaer and Zahalo to continue to expand and service our clients at a level beyond other agencies,” said Bluewater Media CEO Andy Latimer. “He’s a perfect fit for a converged agency because of his broad depth of knowledge and understanding of the industry; he’s a proven leader and we’re happy to have him as on board as president of Zahalo.”
ABOUT BLUEWATER MEDIA: We are a brand focused converged creative agency that utilizes branded direct response, brand integration, digital marketing and traditional advertising methods to introduce products to market. Bluewater media was the first end-to-end, fully digital, tapeless studio in the state of Florida.
The ZAHALO division provides a turnkey solution for clients to maximize their visibility and sales on Amazon FBA and other Marketplaces. Zahalo handles every aspect of the inventory, marketing and sales process, allowing clients to focus their resources on what they do best.
CONTACT: William Korte
Direct: (813) 944-2926 (ext. 163)