Local Beauty Founder Expands Into Membership-Based Wellness Concept in St. Pete

St. Petersburg, FL — February 25, 2026 — After three years building a loyal skincare clientele and earning 70 five-star reviews, local beauty entrepreneur Brenda has rebranded and expanded her studio into The Grove, a boutique beauty and wellness concept located at 5411 16th St. N in St. Petersburg.
The Grove integrates advanced, plant-forward facials with sauna and cold plunge memberships, reflecting a growing demand for preventative wellness and longevity-focused beauty services. While facial treatments remain appointment-based, the sauna and cold plunge offer accessible wellness options for members and walk-ins when space allows.
The expansion marks a strategic evolution from a single-focus skincare studio into a multi-service wellness model designed to support both skin health and overall well-being. By incorporating recurring membership options alongside appointment-based services, the business introduces a more sustainable revenue structure while increasing client access to heat and cold therapy experiences.
“This rebrand represents more than a name change,” said Brenda, founder of The Grove. “It’s an intentional shift toward creating a space where beauty and wellness coexist. Clients are looking for more than treatments. They’re looking for rituals that support long-term health.”
The Grove officially celebrates its grand opening on March 6 and continues to serve the St. Petersburg community through customized facials and wellness memberships.
For more information, visit thegrovestpete.com or follow @thegrovestpete on Instagram.
Media Contact:
Brenda
Founder, The Grove
5411 16th St. N
St. Petersburg, FL
thegrovestpete.com
Instagram: @thegrovestpete