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May 17: “Changing Business in Florida For Good: Florida Businesses Measuring More Than Just Profit”




ST. PETERSBURG, Fla. (May 2018) — After a beta launch last month and still coalescing, collective StPeteForGood is partnering with a reinvigorated Conscious Capitalism Florida to present a May 17 (9:30am) panel discussion with Florida businesses “working for more than just profits.”


Panelists represent Certified B Corps operating in Florida: Orlando-based Clean The World, Winter Springs-based Zen Life Center, St. Petersburg-based Salt Palm Development, and national retailer Athleta. The panel will be moderated by Conscious Capitalism Florida.

Additionally, there will be remarks by national nonprofits 1% for the Planet and Ideas For Us, along with City of St. Petersburg small business liaison Jessica Eilerman.

WHO: Attendees will include business leaders, entrepreneurs, and other change-agents.

PANEL: Dirk Roskam, CFO, Clean the World  (Certified B Corp 2015)

Jared Meyers, CEO, Salt Palm Development  (Certified B Corp 2018)

Dr. Sheila Rocherfort-Hoehn, Zen Life Center  (Certified B Corp 2016)

Louisa Cisneros, Community Lead, Athleta (Certified B Corp 2018)

Moderated by Vinny Tafuro, president, Conscious Capitalism Florida

WHAT: What is a benefit corporation? What is a B Corp? Why do they earn Certification? How might you do it? Learn from personal journeys of top executives building businesses structured to do more than just maximize profits. For-profit businesses that are changing their communities and the world while making a living at the same time.

WHY: B Corps and like-minded businesses are leading a global movement of people using business as a force for good. Discussion will include business successes that reach beyond profits, benefit for all stakeholders (not just shareholders), and the future of this global movement among businesses taking leadership roles in solving problems.

WHERE: St. Petersburg Greenhouse, 440 2nd Ave N, St. Petersburg, FL 33701

WHEN: Thursday, May 17, from 9:30am to 1:00pm

9:30 – 10:00 – Registration & Networking

10:00 – 10:30 – Remarks & Introductions

10:30 – 11:30 – Panel Presentation / Discussion

Noon – 1:00 – Working Lunch, Meet-and-Greet, Idea-Sharing, Collaboration, Calls-to-Action


Complimentary lunch will be provided. There is no cost for this event. Capacity is limited.


Register at: StPeteGreenhouse.com/BCorpsMay2018.

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