NEW YORK – Feb. 21, 2019 – Nielsen (NYSE: NLSN) and Catalina Marketing announced today an agreement reaffirming their strategic and operational support for the Nielsen Catalina Solutions (NCS) joint venture. This agreement enables both Nielsen and Catalina to combine their respective datasets on buyer intelligence and consumer media habits to deliver relevant, world-class insights to inform and power the marketing efforts of today’s largest fast moving consumer goods brands and retailers. NCS will continue to offer the marketplace access to a unified source of data enabling them to identify their best customers and reach them with the right message regardless of the medium.
“Our partnership with Catalina provides clients with business-critical data that helps optimize their return on advertising spend and efficacy of media campaigns,” said David Kenny, CEO of Nielsen. “We are pleased to reaffirm the commitment to our relationship with Catalina Marketing.”
“As always, our focus is on driving performance for the brands and retailers we serve, while delivering value to buyers. We are pleased to reaffirm our pioneering partnership with Nielsen – and our strategic investment in NCS – because it is one of the many ways we bring data-driven value to the marketplace,” said Jerry Sokol, CEO of Catalina Marketing. “NCS is a highly valued partner to many CPGs and retailers, and we look forward to setting the pace for where our industry is going.”
“NCS is proud to be at the forefront of an industry that is undergoing a huge wave of growth and innovation,” said Matt O’Grady, CEO of NCS.“Building on our 10-year track record of guiding our clients toward more effective advertising, we will continue to create advanced solutions that enable brand growth, optimize business performance and prove the value of advertising.”
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
Catalina is a recognized leader in highly targeted, personalized digital media that drives, tracks and measures sales lift for leading CPG retailers and brands. Powered by the most extensive shopper database in the world, Catalina’s mobile, online and in-store networks personalize the consumer’s path to purchase, delivering $7.9 billion in relevant consumer value each year. Catalina has no higher priority than ensuring the privacy and security of the data entrusted to us and maintaining the consumer trust paramount to the continued success of our business partners and Catalina. Based in St. Petersburg, FL, Catalina has operations in the United States, Europe, Japan and Latin America. To learn more, please visit www.catalina.com or follow us on Twitter @Catalina.