St. Pete Economic Development Corp wins 2025 Gold DotComm Award for New Website

The website was rolled out with a new logo, a visual representation of the city’s invitation to “Become St. Pete.” Elements of vintage St. Pete postcards and the city’s pioneering aviation history inspired the design. Every visual element was chosen purposefully: the city’s radiant energy is captured in the exclamation in St. Pete and the bold color palette reflects the sea, the sky, and the sun.

The website was designed by St. Pete-based brand strategy and consulting firm Coconspirator, demonstrating the city’s own creative capabilities. This choice reinforces the site’s core message about St. Pete’s talented local workforce.

The web design reflects the vibrancy of the Sunshine City through dramatic photography and videography, showcasing the city’s beauty and diverse workforce while incorporating elements like artistic icons that nod to St. Pete’s maker culture.

The development of the new website was a collaborative effort involving a diverse group of business and marketing leaders, made possible in part by a grant from the Duke Energy Foundation.