Tampa company named to Inc. 5000 list, helps clients succeed during COVID-19

Spectrio, a Tampa company, was named to Inc. Magazine’s annual list of the nation’s fastest-growing private companies – the ninth time in 13 years it’s earned the prestigious honor. Spectrio was listed at no. 3050 on the 2020 Inc. 5000 list, up 756 from the previous year.

Earlier this year, Spectrio was also named to Inc. Magazine’s inaugural 2020 Inc. 5000 Series: Florida, ranking no. 180 of the state’s fastest-growing private companies.

Spectrio offers services such as digital signage, on-hold messaging, overhead music and messaging and interactive kiosks to help brands build customer engagement – something that’s been crucial during the pandemic. Here are some ways Spectrio has helped essential businesses create customized content:

• Senior-living facilities forced to limit face-to-face interaction turned to Spectrio to help residents find ways to connect with both their communities and their families. That includes an app that allows family members to view photos and videos about activities, meals, birthdays, etc., that typically would run as slide shows on digital screens in common areas.

Spectrio has also added an Alexa skill to Amazon’s Alexa for Hospitality console. Rather than using a remote control to scroll through information on the television, residents now can simply ask Alexa for meal menus or a list of upcoming activities. When an Amazon Echo device is placed in a personal room, residents can also ask Alexa to send messages to staff members, check the weather, hear the news and play music or games. Besides helping during COVID, this also helps residents with poor vision.

• Hospitals relied on Spectrio employees – some of whom used to work for the Centers for Disease Control and Prevention – to craft messaging that explained safety procedures, such as who could attend which appointments and on what floors.

• Banks accustomed to high volumes of foot traffic needed Spectrio’s help alerting customers that drive-thrus had closed, but there were still ways to schedule meetings with employees, such as loan officers.

• Auto dealers asked Spectrio to help show how their businesses remained safe, assuring customers that cars were detailed and sanitized between each test drive, and with waiting rooms closed, employees could instead meet customers outside.

• Restaurants who had never delivered food to customers now used Spectrio to explain safety procedures, such as curbside pickup QSR menus.

Spectrio has launched four products and acquired 10 businesses since 2018. It now provides service to more than 100,000 client locations in more than 10 industries, powering more than 55,000 digital screens.

In addition, as the pandemic continues and businesses continue engaging customers in different ways across multiple touchpoints, SpectrioCloud now allows clients to manage all their content and systems across all their Spectrio services and learn about additional touchpoints and technology that can help create unified consistent communications.