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TRENDYMINDS ANNOUNCES INVESTMENT FROM CONTOUR RIDGE TO ACCELERATE GROWTH > MARKETING AGENCY TO ADD 600+ JOBS AND EXPAND SERVICES

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EMBARGOED: Not for release until March 2, 2022

CONTACT: Heather Lambie, Tech Copy & Content Director

hlambie@trendyminds.com

(727) 239-3511

TRENDYMINDS ANNOUNCES INVESTMENT FROM CONTOUR RIDGE TO ACCELERATE GROWTH
MARKETING AGENCY TO ADD 600+ JOBS AND EXPAND SERVICES

ST. PETERSBURG, FL — Fast-growing digital marketing agency TrendyMinds announced today an eight-figure investment from San Antonio-headquartered Contour Ridge. TrendyMinds serves clients across the U.S. and is expanding into the Southeast with plans to establish regional offices in St. Petersburg, FL, and San Antonio, TX. Specializing in Strategic, Creative, and Interactive solutions, TrendyMinds serves enterprise-level clients in the healthcare, pharmaceutical, manufacturing, technology, green energy, data, and analytics industries.

While the company’s headquarters are in Indianapolis, TrendyMinds has fully embraced remote work. It currently has 15+ team members in the Tampa Bay region, as well as team members in 10 states across the U.S.

As to choosing St. Petersburg for a second location, TrendyMinds founder Trevor Yager says, “As our business and clientele grows, we are looking to expand our footprint. With the company’s emphasis on healthcare and technology, Tampa Bay’s strong healthcare reputation and budding tech scene were the perfect fit. Additionally, TrendyMinds is planning for continued rapid growth, and Tampa Bay provides a growing and diverse talent pool as we look to expand our capabilities.”

With this investment, TrendyMinds will accelerate its focus on amassing top talent and expanding capabilities — through both hiring and the acquisition of leading-edge companies offering complementary services to those currently offered by TrendyMinds. Yager and investment partners aim to add more than 600 positions to the company’s headcount within three to five years and expand the company’s current service offerings.

“We chose Contour Ridge from dozens of interested parties,” says Yager, “due to their broad experience building best-in-class agencies like Deloitte Digital and their ability to navigate the capital markets in healthcare, technology, and marketing agency M&A with portfolio companies of private equity powerhouses such as New Mountain Capital.

“Their talents, experience, and extensive network complement the TrendyMinds team, which will help us not only become stronger thought partners for our clients but also acquire market-leading companies and be a destination for world-class talent.”

TrendyMinds is already servicing clients such as Drift, Salesforce, Humana, and Cummins in Tampa Bay and aims to grow its client roster in Florida and across the U.S. Embracing a philosophy of Inspire Curiosity, Improve Lives, the company specializes in working closely with in-house marketing teams, as well as partnering with other agencies, to execute on major initiatives while pushing boundaries to help clients improve the lives of the audiences they serve.

“We are thrilled to partner with such an inspiring founder and talented team,” says Dan O’Connor, co-founder of Contour Ridge. “TrendyMinds has an impressive roster of client partnerships and is already a sought-after destination for top talent in this space — something companies with 10x the resources struggle to achieve. This growth investment will help the team execute its differentiated playbook to be the preferred digital marketing agency for talent and clients.”

Founded by Dan O’Connor and Matthew Landon, Contour Ridge is a middle-market private equity firm that invests primarily in founder-led businesses that seek financial and operating leverage to achieve growth while preserving their culture. With backgrounds in investment banking, private equity, management consulting, operations, finance, and accounting, Contour Ridge founders bring broad experience in M&A across a variety of industries, including healthcare, mar-tech, data, and analytics.

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