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Aberdeen Advisors guides ecommerce company sale

August 18, 2020 - GloFx, a  Tallahassee-based online retailer and wholesaler, has sold to Joseph Turndrup, an entpreneur with a background in ecommerce. Aberdeen Advisors, a St. Petersburg-based mergers and acquisitions firm, assisted GloFx founder Dan Watkins with the sale. The Aberdeen team, led by John Yacalis and Emery Ellinger, identified a buyer who was committed to growth and excellence, Watkins said in a news release. GloFx, founded by Watkins in 2012, sells LED products, children’s toys, fashion accessories, 3D eyewear and more and was shipping its merchandise to more than 100 countries at the time of the sale. "Dan built a remarkable business in an abbreviated timeframe,” said Ellinger, who is CEO of Aberdeen Advisors. “We are extremely proud we were able to successfully guide GloFx to a transaction, in the middle of a global pandemic." Financial terms of the deal were not disclosed. Aberdeen Advisors specializes in sell-side transactions representing successful companies across all industries, with revenues in the $5 million to greater than $100 million range.

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