Bayfront, Johns Hopkins All Children’s get Pier naming rights
May 21, 2021 - Two St. Petersburg hospitals will put their names on St. Pete Pier attractions under an ordinance approved Thursday by the St. Petersburg City Council. Bayfront Health St. Petersburg will pay $750,000 over five years for naming rights to the Tilted Lawn, while Johns Hopkins All Children’s Hospital will pay $250,000 over five years to put its name on the tram that travels the length of the Pier. Bayfront, acquired last year by Orlando Health, wants to demonstrate continuing support of and commitment to the city, while Johns Hopkins All Children's views the Pier as a healthy destination for youth, the St. Pete Catalyst previously reported. The city has been marketing naming rights opportunities for selected areas of the St. Pete Pier District to help offset future operating costs. In October, the City Council approved a 30-year agreement with the Glazer Vision Foundation, which made a $1.5 million donation to the city in return for naming rights for what is now the Glazer Family Pier playground.