Catalina enters partnership with a TransUnion company
April 6, 2022 - St. Petersburg-based Catalina, a leader in shopper intelligence and omni-channel media solutions, has entered a strategic partnership with Neustar Inc., a TransUnion company. This partnership enables consumer packaged goods (CPG) brand advertisers to make critical, on-the-fly optimizations to its marketing tactics and audience targets based on real-time purchase behavior to maximize return. Catalina’s real-time shopper intelligence platform will be integrated with Optimizer, Neustar’s closed-loop marketing optimization and consumer insights platform, to make CPG marketing analytics and data science more accurate and actionable, according to Catalina's news release. The financial details of the partnership were not disclosed.