Catalina enters strategic partnership with California advertising tech firm
October 14, 2021 - St. Pete-based Catalina, a leader in shopper intelligence and omni-channel media solutions, has entered a partnership with advertising tech firm Amobee. California-based Amobee, a wholly-owned subsidiary of Singtel, and Catalina's strategic partnership will provide advertisers with real-time insights from UPC-level transaction data. Advertisers will now be able to leverage Amobee’s in-flight optimization for CPG brands with insights from Catalina’s real-time point of sale data, the pair announced Thursday.