Clearwater promotional products firm rebrands
October 28, 2020 - BIC Graphic North America, a promotional products supplier in Clearwater, is changing its company name to Koozie Group, effective Jan 1. The company has operated under the BIC name since 1969. It considered more than 800 new names before choosing Koozie, a brand it has owned since 2009, a statement from the company said. The Koozie name has roots in drinkware, but Koozie Group will still provide a robust assortment of products, categories and 40+ brands that BIC Graphic is known for, the statement said. The company also has a new tagline, "Keep the Good Going," that it said aligns with an updated purpose to provide long-lasting promotional solutions that insulate a brand’s image and preserve a best moment. The company also is implementing a social impact and sustainability commitment program in 2021 called "Keep it Give it."