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Digital Media Solutions buys insuretech firm UE.co

November 5, 2019 - Digital Media Solutions in Clearwater has created a new insurance division, DMS Insurance, after acquiring UE.co, an insuretech company based in San Diego. UE.co includes ZipQuote, an insurance leads provider for agents, and the Comanche click platform. DMS Insurance offers products that connect high-intent consumers with the largest auto, home, health and life insurance providers, a news release said. Financial terms were not announced but a spokeswoman for DMS said it is the largest deal in the company's history.  Consolidation within the digital insurance marketplace is quickening, said Joe Marinucci, CEO of DMS, citing Prudential's acquisition of Assurance and Lending Tree's purchase of QuoteWizard. The DMS deal for UE.co allows DMS to capitalize on growth in the market, he said.

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