Geoff Dyer’s CR Fitness gets PE backing
CR Fitness, a leading franchisee group in the Crunch Fitness network, has partnered with North Castle Partners, a private equity firm headquartered in Greenwich, Connecticut. Terms of the investment were not disclosed. CR Fitness currently operates 20 locations in Florida and Atlanta, and intends to expand across the United States, a news release said. Geoff Dyer is president of CR Fitness. Dyer founded the former Lifestyle Family Fitness; learn more about his origin story here.