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MarineMax buys digital platform for boatowners

March 17, 2020 - MarineMax Inc. has acquired Boatyard, an on-demand digital platform. The Boatyard digital platform includes a range of on-demand services to streamline the boating experience by qualified service providers with only a few clicks on a smartphone, a news release said. MarineMax (NYSE: HZO), a Clearwater-based boat and yacht retailer, did not disclose a purchase price for Boatyard, which is based in Fort Lauderdale. The new MarineMax Customer Experience Platform will be led by Boatyard Founder and CEO Nathan Heber, who will become president of Boatyard at MarineMax. "We chose to join MarineMax because of their incredible leadership team and their commitment to drive innovation in the industry. I am looking forward to continuing to work on delivering remarkable experiences to our boat owners," Heber wrote in a LinkedIn post.

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