Connect with us

New Catalina partnership offers insight on convenience store shoppers

January 13, 2020 - Catalina, a St. Petersburg-based tech firm focused on collecting and analyzing shopping data, has partnered with Koupon, a suburban Dallas company that provides information to convenience store retailers and brands. The partnership signifies the growth and importance of the C-store channel and will provide C-store retailers and consumer packaged goods producers with a better understanding of consumer purchase behaviors, a news release said. That will help retailers and brands provide a more personalized shopping experience for C-store buyers, said Lori Buss Stillman, vice president of research of the National Association of Convenience Stores. Koupon is the latest in a series of strategic partnerships Catalina has formed to deepen its data insights, increase reach and help customers.

More Zaps Frontpage

The St. Pete Catalyst

The Catalyst honors its name by aggregating & curating the sparks that propel the St Pete engine.  It is a modern news platform, powered by community sourced content and augmented with directed coverage.  Bring your news, your perspective and your spark to the St Pete Catalyst and take your seat at the table.

Email us: spark@stpetecatalyst.com

Subscribe for Free

Share with friend

Please enter email address you want to share this article with