New Catalina partnership offers insight on convenience store shoppers
Catalina, a St. Petersburg-based tech firm focused on collecting and analyzing shopping data, has partnered with Koupon, a suburban Dallas company that provides information to convenience store retailers and brands. The partnership signifies the growth and importance of the C-store channel and will provide C-store retailers and consumer packaged goods producers with a better understanding of consumer purchase behaviors, a news release said. That will help retailers and brands provide a more personalized shopping experience for C-store buyers, said Lori Buss Stillman, vice president of research of the National Association of Convenience Stores. Koupon is the latest in a series of strategic partnerships Catalina has formed to deepen its data insights, increase reach and help customers.