PepsiCo signs sponsorship deal with Lightning, Amalie Arena
October 1, 2019 - Tampa Bay Lightning fans and others attending events at Amalie Arena will be drinking PepsiCo beverages instead of Coca-Cola, after PepsiCo North America Beverages signed a seven-year deal making it a championship level partner with the Lightning and the arena. Financial terms were not disclosed in a news release announcing the deal. In addition to serving beverages, PepsiCo will have signage on the arena's west patio, the primary entrance used by arena guests to enter and exit the building, as well as static and digital signage throughout the arena for Lightning games, concerts and events, beginning with the Lightning's regular season opening game, this Thursday, Oct. 3, versus the Florida Panthers.