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Publix launches personalized membership club

March 11, 2020 - Publix Super Markets has launched Club Publix, a personalized membership club. The free program bundles a number of digital features, including early notifications of buy-one-get-one free deals and other sales, the ability to pay with a simple scan of the Publix app, and the option to receive e-receipts, a news release said. Club Publix adds personalization to those digital features with exclusive member perks and personalized content, the release said. Current account holders will automatically be enrolled in the program. Others can sign up by visiting, downloading and registering in the Publix app, or texting JOIN to 782549. Publix, based in Lakeland, is the largest employee-owned company in the United States and the largest company headquartered in the greater Tampa Bay area.

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