In Arts Alliance webinar, research, analytics firm ponders the next steps for the arts
May 30, 2020 - Representatives from predictive market intelligence firm Impacts Research and Development held an online webinar Wednesday in partnership with the St. Petersburg Arts Alliance. More than 190 people registered for the free dissemination of data on the subject of COVID-19’s impact on cultural entities, subtitled “What Will Make Visitors Feel Comfortable Visiting Again?” Chief Market Engagement Manager Colleen Dilenschneider and Chief Strategy Officer Jim Hekkers have been surveying Americans for 11 weeks, and declared “Intentions to visit cultural organizations within three months have recovered when compared to this same time last year, and intentions to visit within one month are close to observed historic levels.” Although safe re-opening dates are likely a long way off, data also suggests members and subscribers will be particularly important target audiences upon reopening. Read the research here.