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St. Pete health and wellness company gets growth capital

May 12, 2020 - Viva5 Corp., a health and wellness company in St. Petersburg has new senior credit facilities totaling $27.1 million. Proceeds from the the financing were used for a partner buyout, to refinance existing debt and to provide significant growth capital for future acquisitions, a news release said. Monroe Credit Advisors in Chicago was Viva5's exclusive financial advisor and placement agent and ran an expedited debt placement process that generated significant lender interest, the news release said. Monroe led the underwriting and closing process during a challenging work environment created by Covid-19, said Brian Baer, Viva5’s CEO. Viva5 specializes in innovation and ecommerce focused on the vitamin, mineral and supplement category and is expanding its brand portfolio to include beauty and skin care products along with partnerships in nutritional gummies and probiotics.

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