U.K. tea maker partners with Tampa-based tech firm
January 15, 2021 - Gong Cha, a U.K.-based maker of bubble tea whose products are sold in 19 countries, has teamed up with SiteZeus, a Tampa company that created a location intelligence platform, powered by artificial intelligence, that helps brands decide where to market and sell their wares and determine how many stores they should open in one market. According to a press release, Gong Cha has 105 stores in the United States but will use SiteZeus’s machine learning technology to further assess its U.S. location strategy as it looks to scale up its footprint in the country.